The teamwork and synergies between The Simple Alternative, Mount Pleasant Group of Cemeteries and Mount Pleasant Memorial Services, along with our common dedication to our customers is collectively guided by the following purpose, vision and values:

Our Purpose

To bring some comfort to an otherwise difficult experience by offering each and every person care, compassion and choice.

We make the memories of life and the wishes of loved ones the heart of everything we do.

We value our role, reputation and responsibility in providing an important service to our community.

We put our customers first.

• We look at our company and all we do, through our customers’ eyes. We are driven by their needs, wants and expectations.

We treat our customers and each other with care and respect.

• We listen to others and understand their viewpoint.  We respect diversity.  We show consideration, kindness and compassion in all our interactions.

We act with integrity.

• Each of us is responsible and accountable for our own actions and for ensuring that we act with integrity in every respect.  We do the right thing.

We encourage and recognize change and innovation.

• Change and innovation are essential to enhancing our customers’ experience and employees’ work life.  We encourage new solutions and embrace new opportunities.

«Back to About US