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Overview

The Mount Pleasant Group has been serving GTA communities for almost 200 years. In fact, we’re older than the city of Toronto. Everything we do is guided by our fundamental objective to fulfil our perpetual care obligations and continue to serve the GTA long into the future. The foundation of our success will be driven by a strong financial performance.

As a not-for-profit organization, all revenues earned in excess of expenses are retained within the organization. These funds are used to secure new lands to meet the needs of the Greater Toronto Area’s rapidly-growing population; to develop new facilities and enhance existing ones; and to create products and services that meet the changing needs of families throughout the GTA. Below are some highlights from our latest fiscal year:

   2020  2019
Number of Employees

535

530


 

Services Performed
   
   Funeral Services
4,087
3,952
      Cremation - with ceremony
 36%  39%
      Cremation - no ceremony  22%  22%
      Burial/Entombment
42%  39%
 Cemetery    
      Cremations
2,352  2,459
      Burials/Entombments
8,635  8,347
     
Sales / Other Revenue  $97.3 Million
$90.3 Million
   Contribution to Perpetual Care Trust Fund
($15.1 Million) ($14.6 Million) 
   Net Revenue
 $82.2 Million
$75.9 Million

 
Costs
   
   Directs
 $22.6 Million
$21.0 Million
   General & Administrative
 $43.5 Million
$41.9 Million 
   Cemetery Maintenance Expenses
 $14.3 Million
$13.3 Million 

 

For those of you who are unfamiliar with our industry, the concepts of a Perpetual Care Trust Fund and a Prepaid Trust Fund may be new, but they are critical to our operations and to everyone in our industry across Canada. The Perpetual Care Trust Fund generates income to pay for the maintenance of our cemeteries. It is legislated by the Province of Ontario and the principal cannot be touched, only the annual income. Under law, 40% of the selling price of the interment rights for every grave is set aside in the Fund.

Similarly, 20% of the crypt interment rights and 15% of niche interment rights are also directed to the Fund. The annual income from the Fund must be used for specific maintenance to ensure the general upkeep and appearance of the cemetery property.

The Prepaid Trust Fund is administered along similar lines. All revenues from people purchasing cemetery and funeral services in advance of need are held in a trust fund until that product or service is delivered.


2020
2019
Perpetual Care Trust Fund* $453.7 Million 
$467.1 Million
Prepaid Trust $226.1 Million 
$216.1 Million

 

 
Capital Expenditures 2016 - 2020                       
 $104.1 Million
            

* The decline in the Perpetual Care Trust Fund reported as at March 31, 2020 reflects unrealized losses which occurred in March due to abrupt global stock market volatility caused by reactions to the spread of COVID-19. Subsequent to March 31, 2020, markets significantly recovered reversing the unrealized losses reported at year end. The Perpetual Care Trust Fund is administered by a trustee on behalf of MPGC. It is structured to have a long-term investment horizon and will therefore experience market fluctuations. Strong oversight by an independent investment advisor and the MPGC Finance and Investment Committee, ensures that the portfolio is well diversified to effectively manage risk and reduce the impact of market volatility to meet its long-term objectives.