Purpose, Mission and Guiding Principles

Our Purpose

To ensure that everyone in the GTA dealing with death has meaningful choice.


Our Mission

To make the memories of life and the wishes of loved ones the heart of everything we do.


Our Guiding Principles

Our Clients

Will be treated with care, compassion and respect.

Will have a voice to ensure every experience is personalized and meaningful.

We will strive to exceed their expectations, with each interaction.

Our People

We embrace diversity and treat each other with respect.

We are responsible and accountable for our actions and learn from our mistakes.

We pursue personal and professional growth.

We believe our strength is in the passion of our people.

Our Process

Is efficient, transparent and provides choice.

Is conducted in a pressure-free environment.

Encourages innovation and creativity.

Our Facilities and Properties

Are designed and maintained to create peaceful, reflective settings.

Showcase the beauty of our arboretums, natural habitats, and facilities.

Seek ways to reduce our environmental footprint.

Our Communities

Being a good neighbour is important to us.

We recognise our cemeteries play an increasingly important role in the urban landscape.

“Forever” guides our decisions to ensure we never become a burden to communities we serve.